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香茗琴韵滴水香

上传:   分类目录: 象牙塔视角   发表于 2020年8月5日

【按:2020年7月31日,于老师在学姐的邀请下参加了2020中国(济南)第十四届国际茶产业博览会暨第八届茶文化节;茶是包含了高度文化品味的饮品,于老师与栾妈妈在这次博览会上又会遇到哪些惊喜呢,小伙伴一起来文章中看看吧!】

7月31日,2020中国(济南)第十四届国际茶产业博览会暨第八届茶文化节在济南国际会展中心拉开了帷幕。

在济南,我对举行的这会那会的见多了,也没怎么上心。31日晚上突然接到了一个久违的电话,电话的那头是一个清脆而圆润的声音:“老师,我来济南了…..”

我不禁忙问:“是哪个…..”

对方咯咯笑了起来:“我是柯宝娟,明天想请您和师母来……”

8月1日下午,由歙县人民政府、黄山市农业农村局主办的“济南泉歙县茶”山东推介暨万人品鉴会在山东省济南市国际会展中心隆重举行。我被邀请出席,邀请我的人,就是来自安徽歙县,黄山市山里山茶业有限公司的董事长,我以前偶然遇到的一位回乡大学生,现在已是农民企业家的小姑娘。

我眼里的小姑娘是一个九零后,和她认识还在八年前….

八年前的夏天,我驾车去江西旅游。回程的路上顺便去歙县拜访一位老朋友,好友相见自然有说不完的话题,当朋友得知我眼下正在辅导大学生的职业时,就向我提议,邀请我去歙县溪头镇品茶,当时我还想,喝个茶干嘛还要跑到那么远的溪头镇。只是碍于盛情不得不上车前行。

溪头镇地处黄山余脉,一条发源于黄山的布射河,流经这里,烘托出这里的灵山秀水,孕育出了琳琅满目的丰饶物产。这里一直就有“七山一水一分田,一分道路和庄园”之说。歙县本来就是文风昌盛、才俊星驰的徽商故里,自盐商之后继起的茶商,受程朱理学的影响,家乡观念浓厚,致富后回乡树牌坊,造水口,建宗祠,兴宅第。至今形成了“高山林、中山茶、低山果、水中鱼”的立体生态格局。一年四季,景色各异,以中国独特的徽州文化与自然风光、古村落的结合著称。当然在这日照充裕宜物之地,茶叶,就是其中最耀眼的一颗明珠。

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我们来到一个叫小汝的家庭农场,主人把我们迎进一楼的茶室,只见厅堂里布着雅致的茶席,茶案旁的鲜花,处处体现着主人以茶怡情,以茶待客的茶乡氛围。

朋友是歙县的领导,受到如此款待自然不必说,他向我介绍了农场的主人,小汝。小汝是一个茶乡妇女,擅长种茶、制茶,还是当地远近闻名的茶农企业家,自己种植了100多亩茶树。最近在省城读书的女儿准备回家乡创业,让我帮忙指点指点。

正在屋外辛勤劳作的柯宝娟见到我们的到来,赶忙又蹦又跳的跑来迎接,彼此介绍完后,姑娘拿出自制的绿茶沙擂和带着茶香的银猴鲫鱼,让我们先品尝着,自己便从水桶里舀出山泉水,开始烧水、温具、置茶、冲泡,动用了整套的茶具。

虽说我也经常在家喝茶,却从没有这么麻烦,只是一杯清水冲泡而已。

我问姑娘,你们喝茶都这么复杂吗?

姑娘莞尔一笑,一边涤器一边对我说:“泡茶本来是一件很简单的事情,过去在歙县的茶道中,那一套仪式又过于复杂或是过于讲究了,一般的老百姓肯定不会把日常的这件小事搞得如此复杂。因为你们是远方的客人,我才有点郑重其事,其实喝茶重在喝出味道,喝的舒服!”

一句“喝的舒服”,我感觉这姑娘是真的懂茶了,又问:“你对茶是怎么认识的?”

她的手在茶杯中轻轻拨两下将叶子拨散开,将茶盖倾斜搭在茶碗上,等待着水的烧开。她很自然的回答我:“喝茶其实就是生活的一种习惯。”

回答的那么自然,那么洒脱。我又问:“你对毕业后的职业是怎么想的?

她把茶杯恭敬的放在我的面前,平静的说:“说句老实话,大学毕业后,家里人都支持我返乡自主创业,妈妈开的这个茶场,也得需要打理。只是好多亲戚朋友不理解,他们认为既然走出了大山,在外面读了大学应该选择留在城市里。可我不那么想,我想走出去是为了更好地走回来,上大学不仅是学习文化知识,更是要学习看事物的角度和眼界。”

我还再问:“你为什么创业呢?”

姑娘抬起头来看看我:“创业是我选择走自己的路,继续和家乡的茶叶打交道,最重要是自己对茶的喜爱与不舍。”

几句简单的聊天,我已经看到了姑娘对创业的正确认知和对茶文化的理解。她认为喝茶就是一种习惯性的简单生活,简单的一句话已经饱含着她对茶的深情。而这种真情的流露,才是喝茶的精神。

水烧开了,她沏下沸水,但见冲泡在杯里的幼芽,飘浮如绿鱼游弋在海洋,满屋便飘忽起丝丝缕缕、清清淡淡的芳香。她告诉我这是歙县的新品——滴水香。是她们家乡茶树良种之一,也是上世纪九十年代初歙县研发的名优绿茶,具有色绿、香高、味浓、形美的特点,被誉为国内一枝独秀的浓香型绿茶珍品。

我端起茶杯,将那醇香轻轻导入腹中,便有一缕幽香缠肠绕壁,茶香里竟有一种滑溜溜的生命感觉;味觉开始向内转,悄悄尾随毛孔四散,只觉浑身通泰,豁然开朗。

飘香千载、味布五洲的中国茶文化,在漫长岁月的流传中,形成了国人风格多异的饮茶方式。

我们开始围桌把盏,品茗助兴,开始了我与她进行创业的交流。我从创业的基础工作开始讲起,她在学校是学财务专业的,这方面的知识一点就会。我主要讲了家族企业的特点和市场营销的注意事项,最后,千嘱咐万叮咛的让她打好“滴水香”这个品牌。

我们走了,一席畅谈,伴着清茶的幽香缕缕,带了几罐姑娘赠送的“滴水香”茶离开了溪头镇。

“自古高山出好茶”,说得一点不错。茶产于南方,精品茶更是多产于缥缈云霞的山地谷间。在大自然的灵液琼浆中所孕生出来的茶,唯有在慢慢地品尝之中,方可得真味。回到济南时,时常独坐书房,清茶在握,读一卷书,写些文字,即悠然,又快哉!

南人多灵秀,钟爱诗情画意般的生活,这大概与常爱品茗,并借以涤荡胸中的污浊之气有关吧。古人云:“不可一日无此君”,足以让我们想象到古人爱茶之程度了。

从此,我和她的交流大多以微信的形式进行,初出茅庐的小姑娘在茶叶的营销上起步阶段困难不少,我都能为她一一化解。从一开始的频繁越到后来她的问题越少,我心里明白,姑娘开始上道了。

第二次来溪头镇是三年前,还是歙县的那位朋友,闲聊中他给我说起了柯宝娟这个人,时隔几年,我竞把她的名字忘了。朋友一提到溪头镇,提到“滴水香”我立即恢复了记忆,那种久久不能忘怀的茶香又把我吸引来了。

在中国十大名茶中,黄山茶,国饮之冠,可谓名不虚传。歙县漫山遍野皆茶园,锦山秀水中散落着星星点点的茶村,谷雨前后,山野里随处可见身背茶篓的茶姑在采茶,家家户户都在生火炒茶。有道是:“未见黄山面,十里闻茶香”。

“小汝家庭农场”已经变成了“黄山市山里山茶业有限公司”了。原来100多亩的茶园在她们全家的精心经营下也已经变成了550亩,茶园多分布在深山茂林幽谷之中,常年云雾缭绕,四季百卉溢香。为了让更多的人认知家乡的茶叶,柯宝娟还通过注册“登峰尖”商标,规范产品质量,线上线下同步销售,开创了欣欣向荣的大好局面。

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宝娟姑娘也从以前那个天真烂漫的小姑娘变成了今天叱咤风云的老板了。当我们聊起当年的创业历程,宝娟不无感触的说,都说创业是艰辛的,由于缺乏经验,开局并没有想象中那么顺利,看着离自己的梦想越来越远,感觉压力好大好大。她用我教她的营销知识,忙里忙外地东奔西跑,寻找客商,学会了更多思考,学会了更多的认知。

现在公司由父母负责种植和制作茶叶,她带领着团队进行新产品的研发和市场的拓展,滴水香从实体店的批发、零售到网上直播,让更多的爱茶人士感受了歙县茶叶的魅力。滴水香产品经过多年试验、销售,达到了口味鲜爽、清甜的要求,已经在全国范围内打开了市场。

她还兴奋的告诉我,他们农场的员工几乎全是过去的贫困户,大家加入到公司以后,原来茶叶一斤最多能卖10多元,现在地里施的都是有机肥,不打农药,对茶树的打理也做到了规范化管理,现在1斤高达近百元,大多数农民都已经脱贫,有机茶还是有‘钱’途的。

看着那绿油油的茶园,听着这真实的故事。山间云雾缭绕,滴水香香气四溢……。一杯清茶,一缕阳光,也能给人们带来无限的遐想。

“滴水香,很好听的名字。准确的概括了茶叶的外形和香气。如水滴状,香气清高。与普通的毛峰相比,口味更加的浓郁,醇厚,耐泡。非常适合像老师您这样的老茶客……”说着笑着,山谷里充满了欢声笑语….
    我对她讲,企业越干越大,很多过去家族企业的做法已经明显不合时宜,希望下一步再上一层楼,实行真正的法人治理。实现公司全面的升级改造,在清洁化、机械化、规范化的基础上,早日把企业做大做强,让滴水香真的香飘万家。

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今年,济南的茶博会和茶文化节,歙县只选取了十名代表前来,她代表着二十万歙县茶农,代表着28万亩茶园,来济南参会…..顺便也看望老师来了,看到她取得如此的成绩,我的心也汹涌着,澎湃着…..

清泉绿茗,举杯对饮,我们聊起创业的艰辛、聊起滴水香的成功,也聊起企业发展的方向,聊起企业的法人治理……喝茶就是从0到1的体会,唯有亲身感受,才能细细回味,才知真茶味。

很喜欢《瓦尔登湖》里的一句话:简单,是把一切不属于生活的内容剔除得干净利落。人生,纵然有很多风景,纵然有很多需求,可当我们去剔除了不喜欢的、不舒服的,只看重真正需要的、真正的想做的,就能回到一种简单的状态。

简单喝茶,简单创业,简单生活,人生亦如此。

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